Good subtitling is thus indispensable for the audience. And that is why some people are upset when they spot poor subtitles. They believe that they warp directors' intentions, mystify audiences and ruin the cinematic experience that people pay for. There was a scandal just two years ago, for example, when angry "Lord of the Rings" fans lobbied the movie-trilogy's Japan distributor, Nippon Herald Films, demanding improvements to the subtitles written by popular subtitler Natsuko Toda.